Developing a compelling advertisement is hard. What's harder is getting that ad seen. At the intersection of demographics is a formative understanding of how people engage with their media.
Social media is exposure. It is introducing your purpose to an audience and engaging with them to enhance your values. Social media is growth, development and sourcing.
The creation of images, video, and text is the backbone of any campaign. It is no longer acceptable to rely on one or two photos. Media has to be generated around an idea; a feeling of a brand or identity.
"In a revolution, as in a novel, the most difficult part to invent is the end."
Alexis de Tocqueville
"There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?"
"Money won't create success, the freedom to make it will."